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Friday, June 02, 2006

Text Link Ad link calculator looks like it inflates it's own link partners worth

Today I was going through all of my text link ads I have through text link ads and I was curious to see what TLS's paid link calculator thought of its own sites.

I was very suprised to see that they are grossly misrepresenting their link partners paid link worth. Whats funny is that they are misrepresenting it but the true price is much MUCH less.

Here is an example. I am interested in hearing what people think on this!

go to there tool at
http://www.text-link-ads.com/link_calculator.php

Then use the website:
http://www.infoplease.com/atlas/state/alabama.html

Then use other for the type

Then click on one text link ad.

make sure you choose the right fold.

They charge me $26 which i think might be a little to much.

Thursday, June 01, 2006

Article distribution - is it really worth it?

Is article distribution really worht it??

I am just going to jump right into this one. No bullshitting ok.

After 4 months we only had around 20 real websites pick up the article after submitting these articles to MANY different article sites.

The problem is most of these site that pick up these articles are not worth mentioning AT ALL.

As far as article distrubution for less competitive words I think aritcle distribution is very effective.

In conclusion if you think you are going to get these great SERP results just because of article distribution you are WRONG!!!!

it seems to work more effectivly with smaller less competitive keywords.

Till next time.

Tuesday, May 30, 2006

Google aims to take over your TV screen

I found this information at the business online

Threat to traditional broadcasters

GOOGLE is planning a new ­version of its search engine – designed for TV screens – that the company’s co-founder and its chief executive believe will rival traditional broadcasting.

Chief executive Eric Schmidt told The Business: “At the most people currently have access to only around 500 television channels,” said Schmidt. “They should have access to everything – that is where we are heading.”

As they prepare to make the move from the PC to the television, internet service providers and broadcasters are trying to develop electronic programme guides (EPGs) that will enable viewers with a broadband internet connection to choose from a far wider range of video and film entertainment than is currently available. And Google believes it can offer a world-­beating EPG.

By Tony Glover -
28 May 2006

What Google knows about your domain name

There's a lot of speculation about the information that Google has about domain names. Last year, Google became a domain name registrar but they haven't offered domain registration services in the meantime.

There must be another reason why Google decided to become a registrar. What does Google know about your domain name and what do they not know?

Why did Google become a domain registrar?

It seems that Google doesn't intent to buy or sell domain names. It's much more likely that Google wanted to have greater access to domain information.

As a registrar, Google has access to the APIs (Application Programming Interfaces) of other registrars. While Google doesn't have access to the customer records of VeriSign or other registrars, they can now easily query their WHOIS records.

What can Google do with that information?

Google probably wants to analyze domain names. By regularly checking the WHOIS information of a web site, Google can track the history of a domain name.

That allows Google to find relations between different domains names and changes in ownership. If a domain name has a new owner, Google might reconsider the value of the domain name in the ranking algorithm.

Some people buy old domain names to avoid the Google sandbox effect and to benefit from existing links. If Google can detect the ownership change of a domain name, it might become more difficult to benefit from old domain names.

What can Google not do?

Google cannot access the customer information of other registrars. They only have access to the same information that you get when you use a public WHOIS service.

That means that Google cannot access your data if you use the domain privacy services that some registrars offer. However, this could also lead to problems.

If you hide too much information about your domain name, your domain name could be flagged in Google's ranking algorithm and Google's trust in your domain name might be reduced.

Its impossible to know what google is going to do with this information. Stay up to date with my SEO tips and tricks to find out ways to integrate new ideas and search engine techniques so you dont get banned!

Thursday, May 25, 2006

Google Page Rank truly NO BIG DEAL

Many webmasters are still obsessed with the green PageRank bar in Google's toolbar. Last month, marketing expert Mike Grehan interviewed Google's Matt Cutts.

Matt Cutts is a Google engineer who knows exactly how the Google ranking algorithm works. He confirmed that PageRank is not the only important factor for Google.

PageRank is not a big deal

Matt Cutts made a clear statement about PageRank in the interview: "There are over 100 factors in ranking. And PageRank is just one of them. It's an important factor, but it's by no means the be-all and end-all."

The green PR bar in Google's toolbar doesn't mean much. If you want to get good results with search engines, you should not get obsessed with that value.

What can you do to get your web site listed on Google if PageRank is not a big deal?

As Google's Matt Cutts explained in the interview, Google uses many factors to rank web pages. The problem is to find out which factors exactly influence the ranking of your web site.

WEB CEO is a program that can influence the ranking of your web pages. That allows you to find out which factors exactly you have to tweak and how you have to do it so that your web site can get top rankings on Google.

Google (and other major search engines) basically want two things:

  • good web page content that can be crawled by search engines
  • Good inbound links from reputable web sites

If your web site has interesting content that can be crawled by search engines and good inbound links than it is difficult not to get high search engine rankings.

Monday, May 22, 2006

What should people pay for a text link on your site??

Have you ever wondered how much to charge people for text link ads on your site??

Text link brokers has built a program that can help you determine what to charge.

Check out their tool!

Tuesday, May 16, 2006

The Effect of Co-Citation

The effect of co-citation is often overlooked by search engine optimizers. The other web sites to which your link partners link can influence your search engine rankings.

Here's an example: web sites 1, 2, 3 and 4 all link to the web sites A, B, C and D. Although A, B, C and D don't link to each other, search engines think that A, B, C and D are related to each other because the same web sites link to them:




If A, B, C and D are all linked from 1, 2, 3 and 4 they might be related to one another, even though they don’t directly link to each other. If A, B, C and D are all linked by many other web sites, they have a strong relationship. The more web sites they are linked by, the stronger the relationship.

If your web site is web site A, you should make sure that web sites B, C and D are related to your site.

Co-citation and bad link pages


Suppose you have a web site selling shoes. If you are listed on a web site that links to gambling sites, viagra sites and your shoe store then search engines might think that your web site is related to gambling and viagra.

The search engines look at the link pages and check to which other web sites the pages link. If the other pages are gambling and viagra sites then search engines think that your web site is also related to gambling and viagra.

That means that it might be difficult to get high rankings for search terms that are about shoes.

Co-citation and good link pages

t's important that the other links on the web page that links to you are related to your site. If you're listed in the "Shoes" category of a link directory then all web sites in the same category are usually also about shoes. When search engines look at this page and check the links to other sites they will think that your web site is related to shoes.

That means that it will be much easier to get high rankings for search terms that are about shoes.

What does this mean to your link campaigns?

When you exchange links with other web sites, make sure that the link to your site is on a page that lists related links. It's not necessary that the complete other web site is about your topic. It's okay if the other web site has a single category page that deals with the topic of your web site. The link to your web site should be listed on that page then.

The more pages of the other site are about your topic, the better. Make sure that the link to your site is in a good neighborhood and that the other links are related to yours.

If you want to find out which web sites Google considers related to your web site, go to Google and enter related:http://www.your-domain.com/ in the search box. Replace your-domain.com with your own domain name and make sure that there is no space after the colon.

Tuesday, May 09, 2006

Yahoo new patent "link based spam detection" in use with PageRank and TrustRank.

Yahoo has filed a new patent with the name "Link based spam detection". It's another attempt from Yahoo to improve the relevancy of their search results by detecting links from link farms and other shady link sources.

Yahoo uses PageRank and TrustRank to rank your web site

Yahoo mentions both PageRank and TrustRank in the patent application. That's interesting because both terms are trademarks of Google:

"PageRank is a family of well known algorithms for assigning numerical weights to hyperlinked documents (or web pages or web sites) indexed by a search engine. PageRank uses link information to assign global importance scores to documents on the web.[...]. The PageRank of a document is a measure of the link-based popularity of a document on the Web.

TrustRank is a link analysis technique related to PageRank. TrustRank is a method for separating reputable, good pages on the Web from web spam. TrustRank is based on the presumption that good documents on the Web seldom link to spam. TrustRank involves two steps, one of seed selection and another of score propagation. The TrustRank of a document is a measure of the likelihood that the document is a reputable (i.e., a nonspam) document."

Although Yahoo uses the terms PageRank and TrustRank in the patent application, it's likely that the algorithms are not identical to the algorithms that are used by Google.

How Yahoo tries to identify spam sites by using PageRank and TrustRank

In the patent application, Yahoo explains how they want to find spam farms with the help of PageRank and TrustRank:

"A spam farm is an artificially created set of pages that point to a spam target page to boost its significance. Trust-ranking ("TrustRank") is a form of PageRank with a special teleportation (i.e., jumps) to a subset of high-quality pages.

Using techniques described herein, a search engine can automatically find bad pages (web spam pages) and more specifically, find those web spam pages created to boost their significance through the creation of artificial spam farms (collections of referencing pages).

In specific embodiments, a PageRank process with uniform teleportation and a trust-ranking process are carried out and their results are compared as part of a test of the "spam-ness" of a page or a collection of pages."

What does this mean to your web site?

Search engine engineers are not stupid. The search engine algorithms are evolving faster than ever. For that reason, it is important that you don't use "quick fix" solutions to get links to your web site.

If a service promises hundreds of links to your web site with no work or efforts on your part, then chances are that these links are from a link farm. Search engines don't like link farms and some web sites even get penalized by participating in a link farm system.