Advanced Search Engine Optimization Tips, Advanced SEO Tips, link exchange and link directory

Advanced SEO techniques

Advanced Search engine optimization techniques are a combination of Black hat vs. White hat SEO. Black hat SEO can potentially get you band from search engines but will give you a phenominal ranking in the search engines with little effort while white hat seo is more for webmaster's concerned with the longevity of their sites.

Here are some advanced Search engine tips

First there are some basic fundamentals that we should all know.

The Google Sandbox: Google's sandbox is a relatively new filter that appeared to be put in place back in March of 2004. This happened after the widely publicized updates of Austin and Florida, and the implementation of what is known as the Austin update. The sandbox filter seems to affect nearly all new websites placing them on an initial "probation" status. The effect of this is that new websites may get into Google's SERP's (search engine results pages) relatively quickly and may even perform well for a couple of weeks. When the filter is applied to the new website it is referred to as being put in the "sandbox". The new website will still show in the result pages, but it will not rank well regardless of how much original, well optimized content and regardless of how many quality inbound links the site may have. The filter restrains new websites from having immediate success in the search engine result pages, in some cases can take a year.

Google backlinks: Google Loves one way links and site wide links.

Initiating Link Campaigns: Link campaigns essential steps are to identify potential link partners, request the links, and specify the link text.

Planning a reciprocal link campaign requires an understanding of your industry and how your products or services fit within your industry. A site about guitar might want to start a reciprocal link campaign. So, what types of web sites would they want to trade links with? Perhaps they would like to link to guitar players, guitar clubs, sheet music stores and musical instrument sites.

Once you have the topics you want to cover on a list, you then need to develop an entry page for your resources or link partners. This page would be a directory of the targeted resource topics. The links would go to separate pages and those pages would have the links to your reciprocal link partners. See link campaing.

The major Search Engines and how to optimize for them.

How to Search Engine Optimize for Yahoo!: The Yahoo algorithm is a remenicent of the Google algorithm in some ways. This could be because of late yahoo is now doing their search engine results in house.

SEO labs sponsored by yahoo have put out some interesting results. Keyword density is given more wieght with Yahoo! They found that if your site has around 10% instead of the standard 3-6% of keywords to the total text on the page then the study suggest's that most of the higher ranking pages generally had a higher number of keywords or keyword density in the body and title of the page.

Anchor text is looked on less heavily with yahoo then it is by google! Still, You will still need to incorporate strong keyword density into your title and body tags.

Keywords in directories and file names: In the SEO labs they studied the relationship between keywords in directory names and file names. As we know keywords play an impressive role in Yahoos! algorithm! Naming your directories and file names as such:

www.my-domain.com/keyword/file-name-with-keywords.html

will have a slight impact on your overall ranking with the YAHOO!

How to optimize for Google: First of all we need to know how important Google is right now. Google provides primary search engine results to Alexa, paid results to Ask Jeeves, Teoma & Hot Bot as well as primary & paid results to AOL, Netscape & Go.com. Google also receives directory results from DMOZ. As of 2/18/04 Google updated it's index to 4.23 billion web pages. So optimizing for google is on the top of every WEBmasters mind! There are a lot of points that google looks at that you might not be aware of. We will attempt to scrape the surface! Remember its all about the keywords!

Your domain name has a small role in your search engine optimization. Remember to choose a name that has something to do with your sites content.
Keywords in the Title Tag (4-13 words)
Keywords in ALT Tags (search engines do not read images but if you add an alt tag then now a search engine can read the image because you have placed text behind it)
Keywords in the body (remember keyword rich original content) for google you want around 3-6%
Keywords in Links (links to your web page using your keywords)
Update pages and add new content often (use BLOGS and RSS feeds like CarP)

Remember googles sandbox and their age delay filter. Use this time wisely and start interlinking (have keyword links that go to other pages within your site) as much as possible.

Link popularity is still a huge part of google so make sure you get as many links back to your site that are PageRank 4 and above!

Use tools like IBP and ARELIS to gain high rankings on google as well.

Google realesed a statement on what they are mainly specifically looking for which was released by matt cutts. Here are the 4 major points outlined by matt.

Optimizing for MSN: You might have seen the commercials. O yes that is right. MSN has a new search engine algorithm and we are ready to unleash what they are looking for. SEOChat moderator Dazzlindonna had this logical approach to optimizing for MSN, "No, its not about Meta tags (I have some sites that have no Meta tags and rank well in it). No, it's not just about content. No, it's not just about links. Like all major search engines, its about a number of factors, with varying weight amongst those factors."

Your pages content, the number and quality of sites that link to your pages, and the relevance of your site's content to keywords is very important. This method of ranking is not unique to MSN but is commonly accepted among most reputable search engines. MSN gives more weight to on-page content, much like Yahoo. This differs from the method that Google favors, which seems to give credence based on the amount of relevant links that point to a site.

For MSN, make sure you are loading your home page with keywords. Go the 10% instead of the normal 3-6% and MSN is known for picking up every and any kind of reciprical link you throw at it so go crazy.