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How to give your site exposure.
Below are way's to
improve exposure on your site besides link popularity.
Adwords
and AdSense
Pay
Per Click (ppc)
Post to forums and BLOGS!
Buy ad space
Affiliates
Webrings or "Cliques."
Provide free resources
Send e-mail newsletters
Does your site read well?
Keyword Density is how many search words are
mentioned on your page. For example if your site is about
real estate in Orange County then your Target Keyword should
be "Orange County Real Estate" Now this phrase should
be mentioned within your pages at least 3-8% of the total
text that is on that page. This is how a search engine can
tell what your site's content and how to index you in a search.
Here are some examples of sites that use good
keyword density.
There is a fine line between spamming a search
engine by repeatedly typing in "Orange County Real Estate"
and the 3-8% which that text should appear. If you are ever
in doubt you can use tools like This
free Keyword Density Analyzer. Here are a few site examples
to see what other busy people just like you are doing for
keyword density.
Keyword Density
Keyword density is important since search engines use this
information to categorize a site's theme, and to determine
which terms this site is relevant to -- the perfect keyword
density will help archive higher search engine positions.
Keyword density needs to be balanced correctly (too low and
you will not get the optimum benefit, too high and your page
might get flagged for 'keyword-spamming').
Keyword density is the ratio of a keyword or key phrases
to the total number of words on that page. It is one of the
most critical aspects of successful search engine optimization.
To improve your search engine ranking potential, your keyword
density must be just right. To calculate your keyword density,
divide the total number of words on your page by the number
of times your primary keyword or key phrase appears. Keyword
density is critical when outlining the keyword portion of
your search engine optimization strategy.
Naturally, there is a fine line between strategically scattering
these keywords throughout your content versus grouping them
all together, separated by commas. The latter is known as
spamming and you will get penalized for doing it. Don’t
think you can fool the search engines ---- they have the technology
to figure out these little tricks.
1) Incorporate your Meta tags into your
keyword phrases on your site. People often forget that search
engines will spider the heading Meta tags first because they
proceed and stand out from your main site content.
2) Write keyword-rich content that not only
satisfies the search engine algorithms but is equally informative
for customers visiting your site. This is the most difficult
part of writing your content – but also the most critical.
3) Try to write at least 300 words for each
page on your site. Again, the more content you have the better
chance you will have to include those all-important keywords
you diligently researched and ultimately selected.
4) Too often we see content saturated with
too many keywords that, as popular as they may be, just don’t
relate to the site itself. Avoid doing this – it will
only irritate potential customers.
The Right Ratio
The most essential part of optimizing keyword density is using
the correct ratio of keywords-total words on your page. Keyword
density ratios are discussed as a percentage. A good range
for keyword density for a target keyword is 2% to 6%. Meaning,
when you divide the number of times you used a keyword on
your page by the total number of words on your page you should
get a percent somewhere between 2 and 6.
The Wrong Ratio
Having a too high or too low keyword density can be to your
page’s detriment. If the density is too low your page
will be considered an irrelevant result for that keyword phrase.
But don’t be fooled into thinking a higher keyword density
equals a more relevant result. Search engines combat spam
pages by penalizing pages with a too high keyword density,
or keyword: total word ratio.
More
info on Keyword density
Even
more info on keyword density
Can you belive
it but there is even more information about keyword density
Meta What????
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What
is a Meta Tag? A meta tag is a hidden description
about your site solely used for web crawlers to help catagorize
and index your site in a search. |
Do’s and Don’ts
for meta tag use.
Some dos and don'ts:
Do use keyword research tools like Overture's
Search Suggestion tool and Wordtracker to find 2-3 word key
phrases to target.
Do use 3-4 keywords or 2-3 keyword phrases
in the Title Tag - the most critical tag for rankings. Remember
the words farthest to the left have more "weight."
You might want to move the company name to the end, unless
it includes targeted keywords.
Do create keyword combinations specific
to each page on your site based on the page text. Think in
terms of themes or subcategories. Example, if you have a garden
e-commerce site, for the "bulbs" page use specific
keywords like: fall bulbs supplier, tulip bulbs, flowering
bulbs.
Do change your meta tags seasonally to include
holidays and seasonal changes. Start about 6 weeks before
the targeted month or holiday to ensure time for the search
engines to pick up the changes in time.
Don't stuff keywords into your tags. More
is not always better and can get you banned.
Don't use the same word more than 3 times
in the keyword meta tag, and avoid using the same word consecutively.
By omitting commas, you can create more combinations and avoid
overusing the same words.
Don't target generic, one-word keywords
with extreme competition, for example, gardens or gardening.
Don't make your title tag one long string
of keywords. Make it a readable sentence or phrase.
Meta tags can help you round out your rankings in addition
to other factors like page content (important) and link popularity.
Do your research and use them wisely. They may not be dead,
but meta tags certainly are a part of the overall picture
in SEO.
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